Leading a Digital Transformation Initiative

How 7N Supported Complex CRM Development and Data Migration for a Major Telecom & Energy Company

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CHALLENGE

A large Danish telecommunications and energy provider set out to modernize its IT landscape through a company-wide digital transformation.

The goal was to consolidate customer data from multiple legacy systems, develop a new CRM and billing platform, and integrate over 70 systems into a unified architecture.

The client needed strong delivery support to ensure technical alignment, process readiness, and organizational adoption in its largest and most critical IT program to date.

SOLUTION

7N provided a Lead Project Manager to lead the transition and post-launch build-up of the customer-facing organization, including:

Cross-functional program delivery
Supporting all phases of the program across processes, development, testing, and implementation

Data migration and quality assurance
Mapping customer and product data while coordinating testing and verification of business processes involving multiple suppliers

Change management and adoption
Identifying the operational impacts of the new system and transforming them into targeted training for customer service and sales teams,

Post-launch transition
Leading the transition phase and building up the client organization to support long-term platform adoption and continuous improvement

IMPACT

The consultant became a key driver of success for the digital transformation and transition program, delivering: 

Seamless, high-quality data migration of siloed data into a modern CRM/BSS platform

Efficient processes and product setup to support functions such as sales, billing, and customer service

Training and change management, ensuring readiness among key users 

Guidance and momentum through the program’s most complex phases

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